Romak Centergo back to all projects

  • About the Project

    Our client aimed to invest significantly in establishing one of the first modern systems for wholesale distribution and sale of fruits and vegetables. This initiative includes mechanized packaging and other modern processes to facilitate the export of fruits and vegetables and interactions with international guests.

    To achieve this, we planned the construction of three large industrial units on the outskirts of Amol and an administrative unit nearby. This administrative unit will centralize activities such as commodity pricing, similar to stock exchanges, exports, interactions with international traders, conferences, and more.

    Design Concept and Process

    Given the building's function and its relation to the growth of fruits, we chose to base the design concept on an abstract representation of this idea, envisioning the building as a living cell.

    Our client, Romak, required two distinct yet interconnected sections within the project. One section is dedicated to the fruit market center and negotiation rooms, while the other houses administrative functions, staff rooms, management offices, services, and an amphitheater.

    To align with these requirements, we designed the two main centers of the building to resemble the nucleus of a cell, with the staff rooms acting as the cytoplasm surrounding this living nucleus.

    main render, Romak center


  • Method for Fruit and Vegetable Trading

    Traditionally, wholesale distribution and sale of fruits and vegetables are conducted using conventional methods, where stalls handle administrative and sales operations. Unlike the global mechanization of transportation, sorting, and packaging, our markets follow traditional processes, leading to prolonged workflows and potential spoilage.

    During buying and selling, fresh shipments are priced through lengthy negotiations, often resulting in wasted time and reduced quality of produce. A modern approach to speed up transactions is the use of stock market methods, where trading takes place in a hall with multiple buyers negotiating and transacting simultaneously.

  • Cell Proliferation

    Cell Proliferation

    Every living organism in nature grows through cell proliferation, and the growth and multiplication of plants, fruits, and vegetables are no exception to this rule.

  • cells
  • fruits
  • bird's eye render 1

    Exchange Center and Amphitheater as the Cell Nucleus

    If we envision the building as a living cell, then we can liken the two main centers of the building to the cell's nucleus, with the staff rooms resembling the cytoplasm of this living cell.

  • bird's eye render 2
  • ground floor plan
  • first fllor plan
  • second floor plan
  • main facade, day render
  • main facade, night render
  • facade, day render
  • facade, night render
  • facade, render
  • interior render 1
  • interior render 2